iPhone, iPad & Android App Development

An iPhone, iPad or Android application ("mobile app") presents opportunities to connect with, engage, promote to and service your customers and fans. The iPhone, iPad and Android-based phones (including Google NexusOne and Motorola Droid) lead all other handsets in user engagement and mobile web use, providing an audience of the most attentive mobile users in the market.

Mobile devices occupy a very personal space in the user's mind. Having your app on your customer's phone is a very personal gesture. It both presents an opportunity to win big by providing a fun, useful, and timely experience and also opens the risk of falling flat by being irrelevant—or worse—violating trust by annoying the user and being too pitchy.

Mobile Devices: Who uses what?

iPhone	iPod Touch	iPad	Android
iPhone users are the heaviest of mobile users, constantly communicating and quick to search for reviews and locations.	iPod Touch users skew young (65% under 17). These are game-savvy tweens and teens with well-heeled parents.	44% of iPad users have houshold incomes exceeding $100,000 and are highly educated. 43% own iPhones.	Android users are mostly male in their 20s and 30s, likely to include a more tech-savvy contingent with affinity toward Google.

Apps aren't for every situation, though in many cases there are strategic advantages to having your own mobile application. KeyLimeTie works with you in light of your goals to determine whether or not a mobile app is right for you, and if not, what other options can further your mobile marketing goals. Talk to KeyLimeTie about a mobile app strategy that fits your needs.