Afraid of screwing up with your customers online? If the technical side of the web wasn't daunting enough, it gets more so when you add people. We've all seen and read the stories of communications gaffes that have resulted in an online firestorm for the company. Some mistakes are innocent, while others are arguably a result of poor customer service, PR people not getting it, or even dishonesty that finds the company out. Here are a few examples:

• Motrin Moms ad campaign
• United Breaks Guitars
• Greenpeace and Nestlé duke it out on Facebook
• Wal-Marting Across America Astroturfing

So what about when it happens to you? What if a customer or constituent gets upset by something you do and they decide to take it to the web?

Read this Advertising Age Article: The Right Way to Make Your Social-Media Mea Culpa

Have you had an experience like this? Maybe yours wasn't on as broad of a scale, but if you've had something like this happen, please take a minute to share what happened and what you did to make it right below in the comments.

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