AdMob, the mobile analytics firm acquired by Google last year for $750 million, today reported that ad requests from iPod Touch users were up 96% on December 26. This means that a lot of new people received iPod touches this year, increasing the potential user base for iPhone and iPod Touch applications by a significant amount.
At the same time, AdMob data indicates momentum is building around Android phones as they continue to penetrate the market. While the iPhone remains wildly more popular, growth has slowed in the US while Android trends upward.
If you’re looking to build an application that drives engagement and revenue, the iPhone and iPod Touch will continue to represent significant opportunities for a long time to come. However, keep an eye on Android as we are sure to see significant competition in 2010.
Interested in either iPhone or Android applications? Give us a call at KeyLimeTie to discuss your plans. 630.598.9000.
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